More about Jovoy
Jovoy is the story of an enchanting renaissance. The rebirth of a Parisian perfume house founded in 1923 and then forgotten for over 80 years. In 2010, François Hénin, globetrotter and owner of the Jovoy perfumeries, who is also fascinated by seductive raw materials, decided to breathe new life into the brand. After years of adventure exploring fragrances deep in the forests of Vietnam, followed by a detour via Grasse, the entrepreneurial adventurer had acquired unique expertise. Now he is the creator and artistic director of the house, making Jovoy Parfumeur Paris a landmark of contemporary niche perfumery. All Jovoy creations have a captivating story to tell, stemming from a personal encounter or experience. Each one is artfully crafted by independent noses who have a creative connection with the fragrance house. Their interpretation must convey the brand's original promise and vision.
As a result of this modern approach, Jovoy stands out with a collection of diverse creations perfectly tailored to lovers of rare and exclusive fragrances from around the world. Jovoy is the exact opposite of standardised creations and therefore represents the dream of an exceptional perfumery that is part of the remarkable French tradition. It is a dream that is entirely accessible, which the house wishes to share with all those who desire pure fragrances born of emotion, to take them on a journey.