The scent of this ideal and modern oriental perfume is as elegant as it is powerful. The leathery and smoky fragrance with high recognition value is exclusively suited to strong personalities, men and women who are confident in every situation. A select group of people who live life with passion, who do not need recognition from others to exist, and who stand by their decisions with unwavering self-confidence.
A word from artistic director François Hénin about Private Label
“A true story. One day, a princess from the Middle East, passing through Paris, visited Jovoy's first boutique, which was then a boudoir on a street parallel to the Rue de la Paix. She asked a perfumer to compose a fragrance for her son. What could have remained a 'private label' became Jovoy's signature woody-oriental fragrance. In mid-August, all the perfumers in Paris were on vacation and the laboratories were closed. Cécile Zarokian, who was visiting Paris herself, introduced herself to the founder of Jovoy. She had just started her own company and accepted the commission with her usual energy and talent. She delivered a powerful, woody fragrance that made no concessions, creating a creation for Jovoy that became a favorite of perfume lovers and a benchmark in the industry.”
