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First in Fragrance – pioneer of niche fragrances

Aus Liebe zum Duft was founded back in 2000, as we were one of the first to recognise the opportunities offered by an online presence. At that time, it was almost unimaginable to offer the finest luxury products on the internet. The foresight to take the plunge anyway laid the foundation for a steady-growing and prosperous company, which is what First in Fragrance is today. In 2016, a strong alliance was forged with the company Nägele & Strubell, which includes the well-known boutiques Le Parfum and Kussmund in Vienna, in addition to 18 other brick-and-mortar stores in Austria. With our combined strengths, we will continue to do everything we can to offer you only the best from the world of fragrances and beauty.

Niche fragrances – the heart of our range

For over 20 years, FIRST IN FRAGRANCE has been the number one niche fragrance retailer in Germany and is well established worldwide. From the very modest beginnings of this industry to the well-developed structures of today, we have accompanied its entire development and continuously expanded our expertise in niche fragrances. Despite its considerable size, our hand-picked range offers you clarity and guaranteed quality at all times. As an authorised dealer, we source our products exclusively from the brands or their distributors. Thanks to our network, we know our suppliers and most of the creators behind the brands personally. This means we can guarantee that you receive original products at all times.

A particularly popular part of our service is the bottling of perfume samples. This allows you to test them from the comfort of your own home and take your time deciding on your next treasure. We are also happy to advise you by telephone and keep you informed about current trends and new products in our fragrance diary, as well as on Instagram and Facebook.

Room fragrances – your home smells wonderful

People who love fragrances and wear them on their bodies often want to fill their homes with wonderful scents too. We believe that a fine fragrance is essential for well-being and a positive atmosphere. In our room fragrances category, we have put together the most beautiful and exquisite room fragrances for you at FIRST IN FRAGRANCE. Whether scented candles, diffusers, room sprays, incense sticks or other fragrant design objects – we have something to suit every room and every style.

Luxury cosmetics and high-quality skincare

Early on, we expanded our range of rare and precious niche fragrances to include exquisite skincare and exclusive cosmetics. The same high standards that we demand of our fragrances also apply here. Most of these are small brands, hidden gems or environmentally conscious, sustainable cosmetics made from natural ingredients, or proven and successful lines that have a worldwide fan base.

Beauty and fragrances – our passion

In addition to all these fragrant delights, we have also created a category just for men: Hair – for fragrant and well-groomed hair, Laundry – for fragrancing and caring for fine laundry, and Accessories with all kinds of practical and beautiful items related to perfumes.

See for yourself and immerse yourself in the online shop of FIRST IN FRAGRANCE.

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First in Fragrance – pioneer of niche fragrances

Niche fragrances – the heart of our range

Room fragrances – your home smells wonderful

Luxury cosmetics and high-quality skincare

Beauty and fragrances – our passion