London streets. Forget everything you thought you knew about lavender! Jovoy revisits a great classic of English perfumery and gives it a new, modern and intriguing twist. A gentleman's masterpiece that men will love and women won't be able to get enough of.
Whether it brings to mind dried flowers from Norfolk tucked into ornate bags or the scent of a bottle of authentic British eau de cologne, lavender is to English perfumery what scones are to teatime.
21 Conduit St is the result of a creative partnership that gives the scent of lavender a unique luminosity. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note dates back to his childhood. He dreamed of making it more contrasting and multifaceted, enhancing its tangy, fruity freshness and warming it with resinous notes.
“It's a lavender carved out of the freshness of cold, crisp oranges, the cheekiness of cassis, and the bittersweet, soothing warmth of pine,” explains Marlow.
His encounter with perfumer Marie Schnirer (Laboratoire Maelstrom) in Paris opened the door to a new world of raw materials, especially a quality of Javanese vetiver that enriches the ensemble with a swirl of smoky, earthy notes. “It's like a very original note of hashish,” notes Marie Schnirer.
“But,” she adds, ”the secret of 21 Conduit St is above all the richness of the double lavender – a very aromatic essential oil and an absolute with the coumarone notes of a plant that has been dried in the sun for several days – it radiates right through to the woody base of the perfume.”
It is also a lavender enveloped by the freshness of citrus fruits and the fruity notes of fir balsam, whose candied accents evoke a temptingly soft amaretto accord, balanced by a mysterious, shadowy, woody facet.
Slim, intense, and bold: 21 Conduit St exudes English elegance with a touch of cheekiness that gives it all its charm. A distinctive perfume that will keep you coming back for more. A masterpiece for gentlemen that men will love—and women can't get enough of.
