London – the inspiration
The first fragrance in the Sapphire Collection is dedicated to London. It was inspired by the glamour and proud culture of the cosmopolitan city of London, yet its appeal extends far beyond its borders. London tells an intercontinental story set between London and the United Arab Emirates, offering the perfect fragrance for modern individuals who are cosmopolitan yet remain true to their roots.
London has always been a city of high culture, a city that stands for luxury. It was once the epicentre of the largest empire in history, it is the city of great abbeys and royal palaces, the city of Savile Row, Harrods and the Ritz. A city that has inspired countless works of art and literature. This is what the new Widian fragrance is all about: it is London and nothing else. It is both a work of art and a testament to one of the world's greatest cities.
The fragrance
The dark top notes of oud and cypress are complemented by the sweet scent of violet. The heart notes of lily of the valley and raspberry give ‘London’ an earthy, fruity dimension. The base notes of leather and dry amber add complexity and sophistication to the fragrance, while vanilla and musk give it an absolutely classic touch combined with a contemporary twist.
The packaging
When you open the Widians box, you open the door to another world that combines the familiar and the unfamiliar. And takes you on a magnificent journey ...
