The House of Oud / THoO - Just before
    The House of Oud / THoO - Just before
The House of Oud / THoO - Just before

The House of Oud / THoO - Just Before

The moment within the moment: before. Before it happens. Before desire blossoms into reality. Just before.

Just Before is the gathering mist of expectation. It stretches out in yearning and aspires. A projection of unfettered imagination that acquires body and becomes passion, it contains the quiver of excitement, desire that’s shaped by imagination as one thought chases another.

Just Before captures the instant before a kiss, the skin you caress, your breath that mingles. It is that moment when we are enveloped in creative energy, when endless possibilities come together in a single arrow aimed at the bullseye. And before that moment strikes, it duplicates our heartbeats, dissolves our thoughts and mixes our emotions.

Just Before is the urge to achieve the desires we strain to reach every time, but never quite arrive at completely.

THoO
THoO is setting out on its journey through the contemporary world, cross-fertilising between art, styles, painting, beauty, nature and life. Andrea Casotti’s concept is an exciting freestyle, the personal accumulations of a nuclear engineer who is also a visionary, a street artist and a perfumer: a chameleon-like explorer who employs dynamics, colours and the ingredients of his fragrance house with talent to reproduce a vibrant synthesis of widely different universes in every one of his creations.

THoO captures the brilliant spirit of its founder, breaking out of every preconceived mould and making originality the route of the journey he follows on the map of creative freedom. The line blends life, experience and inspiration together to generate a narrative of the future and its verve, projecting infinite lines of synapses between painting, street art and thinking. It speaks to us about material, the present, unexpected bouquets, eclectic cross-fertilisations and accords with hitherto unexplored raw materials. Creative sensitivity overcomes the force of gravity exerted by established roles, plunging into life chances and bearing with it, on its skin, drops of enthusiasm and the frisson of adventure.



Read more
Size

Regular price
220,00 €
Sale price
220,00 €
Regular price
Unit price
2,933.33 € / 1 l
Tax included. Shipping calculated at checkout.
Delivery in 1-3 days

HIC SRL
Via Private Cadore 10
20098 San Giuliano Milanese
Italien
www.hicmilano.com


Warnhinweise:
leicht entflammbar

Alcohol Denat., Parfum [Fragrance], Aqua [Water], Limonene, Linalool, Bht, Coumarin, Citral, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Alcohol, Benzyl Salicylate

HIC SRL
Via Private Cadore 10
20098 San Giuliano Milanese
Italien
www.hicmilano.com


Warnhinweise:
leicht entflammbar

Alcohol Denat., Parfum [Fragrance], Aqua [Water], Limonene, Linalool, Bht, Coumarin, Citral, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Alcohol, Benzyl Salicylate

HIC SRL
Via Private Cadore 10
20098 San Giuliano Milanese
Italien
www.hicmilano.com


Warnhinweise:
leicht entflammbar

Alcohol Denat., Parfum [Fragrance], Aqua [Water], Limonene, Linalool, Bht, Coumarin, Citral, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Alcohol, Benzyl Salicylate

HIC SRL
Via Private Cadore 10
20098 San Giuliano Milanese
Italien
www.hicmilano.com


Warnhinweise:
leicht entflammbar

Alcohol Denat., Parfum [Fragrance], Aqua [Water], Limonene, Linalool, Bht, Coumarin, Citral, Benzyl Benzoate, Benzyl Cinnamate, Benzyl Alcohol, Benzyl Salicylate

Mehr über The House of Oud

When words are not enough, colours, shapes, notes and emotions are needed. THoO (The House of Oud) is a journey into the modern world, made up of art, painting, beauty, nature and life. Andrea Casotti's concept is an exciting freestyle, the personal collection of a visionary, street artist and perfumer: a chameleon-like explorer of dynamics, colours and ingredients, with the extraordinary talent of turning every creation into a vibrant, luminous synthesis of different universes.


ThoO captures the brilliant spirit of its founder, who breaks out of every preconceived form and gives originality to the path he pursues on the map of creative freedom. The line blends life, experience and inspiration into a narrative of the future and projects infinite synapses onto painting, street art and thought. It speaks to us about materials, the present, unexpected bouquets and chords from previously unexplored raw materials. Creative sensitivity overcomes the gravity exerted by established roles, immerses itself in life's opportunities and carries countless drops of enthusiasm and the thrill of adventure on its skin. ThoO interprets the beauty of discovering a different perspective every day, of living at a crossroads, of listening and choosing your inner self before deciding which path to take.


Time, with all its details, is the source of inspiration for THoO fragrances. The line has its origins in the creative interaction between Andrea Casotti, Maurizio Cerizza and Cristian Calabrò, who have captured personal moments: ‘before’, ‘right now’ and ‘from now on’. The compositions capture magical moments in life and express them in a way that transcends words and cultures, using a universal language: the emotion of perfume.

 

Related products

Customer Reviews

Based on 1 review
0%
(0)
0%
(0)
100%
(1)
0%
(0)
0%
(0)
H
Helga
Eher für die kühleren Jahreszeiten

Von allen 9 meiner Proben unter den ersten Plätzen, für mich aber eher ein Duft für die kühleren Jahreszeiten