The moment within the moment: before. Before it happens. Before desire blossoms into reality. Just before.
Just Before is the gathering mist of expectation. It stretches out in yearning and aspires. A projection of unfettered imagination that acquires body and becomes passion, it contains the quiver of excitement, desire that’s shaped by imagination as one thought chases another.
Just Before captures the instant before a kiss, the skin you caress, your breath that mingles. It is that moment when we are enveloped in creative energy, when endless possibilities come together in a single arrow aimed at the bullseye. And before that moment strikes, it duplicates our heartbeats, dissolves our thoughts and mixes our emotions.
Just Before is the urge to achieve the desires we strain to reach every time, but never quite arrive at completely.
THoO
THoO is setting out on its journey through the contemporary world, cross-fertilising between art, styles, painting, beauty, nature and life. Andrea Casotti’s concept is an exciting freestyle, the personal accumulations of a nuclear engineer who is also a visionary, a street artist and a perfumer: a chameleon-like explorer who employs dynamics, colours and the ingredients of his fragrance house with talent to reproduce a vibrant synthesis of widely different universes in every one of his creations.
THoO captures the brilliant spirit of its founder, breaking out of every preconceived mould and making originality the route of the journey he follows on the map of creative freedom. The line blends life, experience and inspiration together to generate a narrative of the future and its verve, projecting infinite lines of synapses between painting, street art and thinking. It speaks to us about material, the present, unexpected bouquets, eclectic cross-fertilisations and accords with hitherto unexplored raw materials. Creative sensitivity overcomes the force of gravity exerted by established roles, plunging into life chances and bearing with it, on its skin, drops of enthusiasm and the frisson of adventure.