Rhizome - 01

Mehr über Rhizome

Rhizome was founded in 2019 by Stefano Aschieri, Andrea Aschieri and Dario Pozzi and is a creative project.

At Rhizome, they believe that most brands in the oversaturated niche perfumery market have distanced themselves from customers with high prices, impersonal branding and a false sense of luxury.

Rhizome also believes that a new approach is needed, one that puts the customer at the centre and offers simple but high-quality fragrances. With this conviction in mind, an affordable eau de parfum was created that offers an unforgettable fragrance experience.

According to Rhizome, higher prices do not always mean better quality. Rhizome wants to help people understand that there is no reason to overcomplicate something so simple – it is simply not necessary.

Rhizome focuses on creating great fragrances. The fragrances should express themselves. An eau de parfum, when done right, is not just a fragrance, but an experience. An experience that becomes a memory. A fragrance that can capture a moment in time.

‘That's what we believe in, and you can be sure we'll stick to it!’