The molecule: Clearwood
The very first fragrance ingredient designed through White Biotechnology, Clearwood is the 21st century’s answer to patchouli. Developed in California for Firmenich, this sustainable, eco-friendly material is derived from the fermentation of sugar cane. Blurring the boundary between the natural and the man-made, the pioneering Clearwood ushers in a new age for perfumery.
The Scent: Glam Wood
In a neo-stalgic tribute to 1970s California, holy_wood celebrates both the New Age spiritual awakening of the era and the creative explosion of the New Hollywood cinema movement. Just as technical innovations allowed young directors like Scorsese or Altman to reinvent American cinematography, master perfumer Frank Voelkl uses cutting-edge materials to create a luminous modern version of the signature accord of that decade: rose and patchouli. Shorn of its musty facets, the latter reincarnates as the ethereal Clearwood. Rose Petal Nature Print, an airy “capture” of flower’s scent, breathes life into the classic note, sprinkled with sparkling pink pepper. Two floral divas, Bulgarian rose and jasmine sambac, add a touch of Golden-Age Hollywood glamour to the streamlined blend, on a bed of mystical sandalwood and luxurious suede. Turn on, tune in, waft out!
The Packaging
Like the lab-designed molecules that inspired the fragrances, Nomenclature’s packaging offers elegant solutions to a series of practical problems. Namely: protecting the bottle; showcasing the scent; expressing the concept. The result is a statement of design and modernity: spare, beautifully functional, and unique in the world of fragrance.
The Bottle & Sprayer
The flacon is inspired by the pure, simple lines of the classic Erlenmeyer flask, as a tribute to the chemistry labs where aromatic compounds are designed. As the bottle moves, stunning hologram-like effects rise from the “impossible molecule” patterns embossed at the bottom. To keep the overall design as spare as possible, there is no cap: the brushed stainless steel sprayer is equipped with a coil spring that prevents it from being pressed by accident. The sprayer can be unscrewed, so that the bottle may be repurposed.
The Box
Conceived as a 360° cradle that protects the bottle while displaying it, the box is made up of a white cardboard “shell” that folds around the bottle like origami, held together by a white paper sleeve. No ink, no colors: only essential white. The sleeve is adorned with a metallic logo. To add a tactile experience, both shell and sleeve are debossed with an “impossible molecule” design.
