Following the creation of Tulaytulah, which was dedicated to the extraordinary spirit that prevailed in Toledo during the era of Convivencia, Majda Bekkali now presents Mudéjar, the second perfume in the Andalus collection.
The inspiration
Chiselled stone, an open fortress - surrounded by centuries of light. Jealous of the shadows it protects, only daring rays are allowed to penetrate. A surprising perfume that plays with warm and cold effects and combines strength with delicacy.
The background
Mudejar art is a syncretic, hybrid art that developed in Andalusia between the 12th and 16th centuries. Sacred and profane buildings were constructed in a rich and fertile architectural language of forms, combining artistic, technical and symbolic elements from different cultural backgrounds and experiences.
The stone has survived the centuries and today, through this joyful artistic and symbolic mixture, is an impressive reminder of the three monotheistic religions that united Andalusia. The hands of the Mudejar craftsmen chiselled, engraved, painted and sculpted this eternal testimony.
The churches were decorated with arabesques, arches and chiselled plasterwork. The bell towers are shaped like minarets. The palaces contain ceramic treasures and courtyards to rival those in Damascus. All these elements create a moving artistic style.
The perfume
This perfume is a walk in the park. First, it takes us into a flower garden, the freshness of citrus fruits softening the heat with spices and woods. We stop for a moment in front of this impressive stone building. We seek the protection of its walls and cross its threshold. The darkness welcomes us; a ray of light illuminates the centre. The smell of damp mingles with the cosy scents of woodwork and smoke.
The packaging
The bottle and box are decorated with a stylised Andalusian rosette inspired by those of the Alhambra. A traditional figure that combines strict Moorish geometry with pointillism. Covered in blue and gold, hope and light.