A powdery floral fragrance combining the nobility of iris with natural Italian essences of lemon and bergamot resting on more sensual base notes of amber and cedar wood from Virginia.
Alice, Joseph's wife, had the nickname "Lilice" and loved the notes of iris and rose. The perfumer took ten years to find the right formula and his wife was the only person to wear it.
The Lesquendieu brand was founded one morning in 1903 at 5 Bis Rue de la Tacherie bis 5 in Paris by a young graduate of the Amiens School of Pharmacy: a certain Joseph Lesquendieu. He was a member of the board of directors of the Chambre Syndicale de la Parfumerie de Paris, also worked as a French foreign trade advisor and was appointed Chevalier de la Légion d'Honneur in January 1926 for his remarkable contribution to the perfume and cosmetics industry. When creating a perfume, Joseph Lesquendieu simply strove for excellence, freeing himself from all budgetary constraints and prioritising quality over quantity. These values were implemented at all levels of the company. Working with a team of trusted employees, he succeeded in running a company and building an exceptional brand.
At the end of his life, Joseph Lesquendieu spent most of his time writing his memoirs, which contain formulas, methods and advice for future generations. For this pharmacist and perfumer, who succeeded in founding an internationally renowned company while preserving his ethics and values, this was a way of passing on his passion. Joseph Lesquendieu's philosophy and methods are and remain the pillars of the company, and have been for three generations.
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