Initio - Hedonist Collection - Power Self

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Initio – the Latin word has two meanings: ‘the beginning’. The origin, a return to the essence of perfume, to its original magical and religious function. Or: ‘I initiate’. An initiation to experience perfumes as objects of power. Back when perfumes were still the invisible link between heaven and earth, between humans and God: perfume – per fumum – from smoke. When perfume was still used for its powers. For its power to heal, to purify, to communicate with God, to seduce and to enchant... Perfume is as old as culture itself and has always been used for its powers over body and mind. Now, Initio is reviving this ancient knowledge and formulas that were previously reserved for a select few. Raw materials of the highest quality, known for their effectiveness when combined, have been brought together... allied with the magic of science to create the quintessence. A substance with a spectacular effect that reveals the irresistible side of everyone.

Welcome to the mysterious world of Initio Parfums Privés

The forces of nature have been combined with science to create an olfactory masterpiece. Initio reaches new heights of emotional dimensions. One brand, two lines. The Absolutes and Magnetic Blends lines were created to be mixed together. For a unique fragrance, a sensual signature, an olfactory fingerprint... You become the alchemist! Objects of power... a secret for those in the know.