Ignite the explosion!
A rose shaped into a fragrance with phenomenal power. An olfactory explosion – intense and emotionally charged. Joy from the purest energy, reaching its peak in a rush. An extraordinary fragrance in the truest sense of the word.
Right from the start, the rose goes to your head and colours your cheeks. The fragrance is both explosive and fleeting, expressing itself powerfully and living up to its ambiguity. Bright, with its shadows. Feminine and masculine. Soft, but relentless. Like an adrenaline rush, Atomic Rose reveals its extravagance to make its wearer shine.
An explosive equation
A rose with the potency of hedione. Driven by the legendary ingredient of Carnal Blends, the queen of flowers reaches a new dimension. Sublime and majestic, she commands her own revolution in an absolute and uncompromising fragrance.
Carnal Blends, intoxicating essences
Can a perfume increase your attractiveness? For a long time, we could only confirm this intuitively. Science had not yet recognised that fragrances have the ability to trigger the production of sex hormones. Then a team of researchers at the University of Bochum proved that fragrance molecules can activate regions of the brain associated with libido. This special connection between scents, pleasure and sexuality is at the heart of the Carnal Blends collection. It is decidedly boundary-pushing and plays with daring combinations to highlight its sensual notes with one goal in mind: to evoke emotions and enhance sexual attraction.
What is the secret ingredient?
Hedione HC; a molecule of floral origin, a compound found in the heart notes of jasmine and magnolia that gives a fragrance a luminous and airy power. Hedione HC also activates a region of the brain associated with pleasure and increased libido. Initio has made hedione the key ingredient in its Carnal Blends. This open and sensual collection reveals fragrances that are much more than perfumes. Sensual potions with immediate appeal that speak to our most unconscious and primal depths. An ode to our animal nature...
