A powder-white sensation
Inspired by the whiteness of French porcelain, Blanc Poudre by Heeley evokes a feeling of pure, white powder. A light, floral note and a luminous breeze brush a cloud of powdery white in a seemingly innocent way, yet with an underlying warm sensuality.
Reformulation - please note:
The same formula, but with a slightly enhanced vanilla note, gives this fragrance additional sweetness and a lasting softness.
James Heeley was born in Yorkshire, England, but now lives and works in Paris. Where else would he be, given that he creates fragrances in addition to product, packaging and graphic designs, interior concepts and objects? And this despite the fact that he actually studied philosophy and aesthetics at King's College, University of London. At second glance, however, philosophy and aesthetics, as well as design and perfumes, have more in common than one might think – James Heeley is not the only philosopher in the fragrance industry, considering that Lorenzo Villoresi also studied philosophy, as did the ubiquitous Rei Kawakubo of Comme des Garçons, who also works with fragrances and design.
The range of James Heeley's work is vast, and he always pays close attention to detail: simplicity and elegance are the result of his work, in which he combines form and function(ality) with particular attention to the materials used. This also applies to his fragrances, of course. Created in the heart of France, they all characterise James Heeley's special understanding of luxury: a connection to life and intelligence, expressed in clear forms – and fragrances. A purist collection awaits you here, loved by women and men alike for its expressiveness.
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