Electimuss - Fortuna

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Electimuss – Latin for: choosing the best

Inspired by the ancient Romans' passion for perfume and the myth of ancient Rome with its epic stories and legendary heroes, Electimuss London creates fragrances for perfume lovers who seek and appreciate the best in quality, creativity and individuality: daring and decadently indulgent.

A commitment to quality for affordable luxury

Exquisite, rare and precious oils and resins form the heart of bold compositions that are 25% or 30% pure perfume/extract, resulting in powerful, long-lasting fragrances with unparalleled radiance and longevity. This ensures that a single spray lasts a long time and you get the most out of your perfume.

For perfume connoisseurs and collectors

Roman legends whisper through the mists of time of pleasures and extravagance, of ambition and seduction. These colourful stories and rituals provide the inspiration for the fragrances and their presentation. Electimuss London perfumes are presented in beautifully crafted bottles with heavy, cut glass and metal caps reminiscent of Roman architecture and symbolism.

The inspiration

The Romans were the original perfume connoisseurs, constantly searching for the finest things in life. They collected perfume oils and ingredients from across the empire and followed the Silk Road from west to east. Fragrances were woven into the rich fabric of everyday life. Fountains were scented with rose water and perfume was part of cleansing rituals, celebrations, festivals, seduction and worship.

The perfume house

The fascination with this epic led to the founding of the house in 2015 by Luke Granger and Jason Collison. In 2020, Claire Sokell Thompson joined the team of this modern perfume house as Creative & Communications Director. The company remains independent and owner-managed and is not afraid to do things differently. It has already worked with some of the world's most talented perfumers, including Julien Rasquinet, Christian Provenzano, John Stephen, Marco Genovese and Sofia Bardelli.

Fragrance as an act of self-expression

The creation of distinctive and individual fragrances that become a personal expression of one's character enhances everyday life. Electimuss London creates perfumes that are loved and collected by customers.