“Étreindre l’être aimé, longuement, doucement, tendrement, follement, le caresser à l’en user, l’empoigner violemment, comme on pille, puis l’enfourcher, le creuser, puis passionnément le respirer, le boire, puis l’enlacer encore, le traverser et le retraverser, jusqu’à se fondre, jusqu’à se perdre en lui, jusqu’à mourir en lui au milieu de ses bras, n’est-ce pas là, purement et simplement, la merveille des merveilles ?” – Lydie Salvayre
("To embrace the beloved, at length, gently, tenderly, madly, to caress him to the point of wearing him out, to grasp him violently, as one plunders, then to straddle him, to dig him, then passionately to breathe him, to drink him, then to embrace him again, to cross him and re-cross him, to the point of melting, to the point of losing oneself in him, to the point of dying in him in the middle of his arms, isn't this, purely and simply, the marvel of marvels?" - Lydie Salvayre)
BORNTOSTANDOUT
Why fit in? You are born to stand out. We unconsciously live within the closed framework of a predetermined, socially correct and standardized way of life, but we feel comfortable in it because we want to be considered “normal” in society. Living an uncritical life. Enforcing a standardized lifestyle takes away the individual's freedom to explore their true inner self and prohibits them from exploring what lies beyond the boundaries. We rebel against the norms. BORNTOSTANDOUT wants to be more than just a niche perfume brand. We stand for an alternative lifestyle, a rebellion against the status quo - according to the motto “Who fuckin' cares?” BORNTOSTANDOUT's mission is to become an iconic, alternative lifestyle brand that conveys the value of a rebellious attitude. We believe that we can change attitudes, mindsets and ultimately people's lives through this extraordinary purpose and mission.