Dirty Rainbow isn't a product; it's a provocation. It's a limited-edition olfactory rebellion designed to empower and ignite conversations. This complex, gender-free fragrance embodies the vibrant spirit of Pride — a celebration of individuality, a refusal to be boxed in, and a reminder that the fight for equality is a messy, beautiful, and ongoing revolution. A vibrant, defiant spirit of pride, a celebration of individuality and the ongoing fight for equality.
Inspiration
A symphony of defiance. It opens with the deceptively sweet punch of peach and saffron, like a forbidden pleasure. The classic rainbow florals (lavender, violet, orange blossom] are present, but twisted - shadowed by green ivy, hinting at something earthy and unexpected. This isn't a polite Pride scent; it pulses with life, with individuality, with a touch of dirty rebellion. Wear it, and you embody a rainbow after a summer storm — vibrant, defiant, breathtakingly real.
Rebellion with Purpose
Pride Month is about celebrating audacious self-expression and fighting for LGBTQ+ equality. BORNTOSTANDOUT aligns with this spirit, empowering individuality and defiance against conformity. “Dirty Rainbow” isn't just a fragrance; it's a statement piece and a call to action.
Beyond the Mainstream
Typical Pride-related products can feel generic or overly commercial. We're offering something genuinely unique — a fragrance that's complex, surprising, and defies traditional gendered scent profiles. This taps into the desire within the LGBTQ+ community for products that truly reflect their values and sense of self.
Limited Edition as Manifesto
Limited to 2000 bottles, with no re-production. We are numbering each bottle emphasizes its specialness. This isn't mass-produced; it's an artistic expression of solidarity and a collector's item for those who live outside the lines.
Each colour of the rainbow stands for an ingredient.
Red Saffron
Orange Blossom
Yellow Peach
Green Ivy
Blue Lavender
Violet
BORNTOSTANDOUT
Why fit in? You are born to stand out. We unconsciously live within the closed framework of a predetermined, socially correct and standardized way of life, but we feel comfortable in it because we want to be considered “normal” in society. Living an uncritical life. Enforcing a standardized lifestyle takes away the individual's freedom to explore their true inner self and prohibits them from exploring what lies beyond the boundaries. We rebel against the norms. BORNTOSTANDOUT wants to be more than just a niche perfume brand. We stand for an alternative lifestyle, a rebellion against the status quo - according to the motto “Who fuckin' cares?” BORNTOSTANDOUT's mission is to become an iconic, alternative lifestyle brand that conveys the value of a rebellious attitude. We believe that we can change attitudes, mindsets and ultimately people's lives through this extraordinary purpose and mission.
