‘Beach Hut tells the story of a dazzling idyll flooded with aromas, unfolding in the fragrant wild garden of a beach hut, where soft sand dunes meet the rushing sea,’ says Christopher Chong about his fragrance. "Beach Hut frees the senses and unleashes emotions. The fragrance transports me to that intoxicating mood that only exists in that fascinating moment of sunset on the coast."
Beach Hut tells the story of a hut hidden in the sand dunes. Right in front of the beach hut is a garden full of wild and colourful flowers. An old rowing boat leans against the door, driftwood from the sea lies around, and everything is decorated with shells and fossils. The garden is marked out with a white picket fence, and a swing moves in the wind. An idyllic place and a place of longing.
Beach Hut is an olfactory escape to a peaceful and forgotten place where nature touches all the senses. Notes of wild vegetation open the fragrance, accompanied by the woody notes of the beach hut hidden in the sand dunes, meeting the infinity of the sea. The mood and character of the beach are represented by an aromatic palette of moss and ivy. The woody character of the hut is enhanced by vetiver.
As the sun meets the horizon at the end of the day, the fragrance reveals itself with a seductive trail of myrrh and patchouli that lingers in the soft amber sky. Beach Hut Man is part of the Midnight Flower Collection, which also includes ‘Bracken’ and ‘Sunshine’.
Inspiration
International luxury perfume house Amouage launches Beach Hut Man, a creation from the Midnight Flower Collection. This impressive olfactory ode by Creative Director Christopher Chong continues the narrative of the fragrance Bracken. We are still in the hippie era of the 1970s. With this fragrance, Christopher Chong captures the spirit and mood of a beach hut in late summer.
