YVRA 1958 is reminiscent of the classic fragrances that dominated the sixties and seventies, but with a modern twist and significantly more aromatic and longer-lasting. The softness of an eau de toilette combined with the high perfume oil content of an eau de parfum. Yvo: ‘After a long flight, I always find it soothing to revitalise my senses with a trusted fragrance. My aim was to capture the perfect fragrance for this in a bottle.’
YVRA 1958 opens with a lively and extravagant note through the use of Calabrian citrus notes. Its transparent character is enhanced by sparkling notes of orange blossom and ginger. Spicy accords give the fragrance longevity and end in potent cedarwood, patchouli and tonka bean.
Design and packaging
Yvo has extensive experience in working with art director Hattink. The packaging of YVRA 1958 emphasises the subtle but expressive character of the niche fragrance with its high perfume concentration of 20%. Hattink was also faced with the challenge of expressing the 1950s that Yvo admired, both in the colour scheme and typography as well as in the colour.
Hattink: ‘Inspired by the lime-like nature of the fragrance, a muted orange tone was the obvious right colour choice. If you look closely, you can see a lot of attention to detail in the packaging.’ But designing the bottle presented a whole new set of challenges. When I asked Yvo about our budget for the design, he told me, ‘This budget was set to be exceeded.’ And of course, that's exactly what happened. Turning the most precious materials into our vision of YVRA 1958 required a high level of craftsmanship and effort. But all the hard work paid off. During our visit to Pitti Fragranze in Florence, Chandler Burr, the famous former perfume critic of the New York Times, described YVRA 1958 as ‘extremely elegant and sophisticated’ and this judgement far exceeded our expectations.
