Birch bark is the druidic ingredient of the north and ranks first in the sacred tree calendar. It has tanning, cleansing and antiseptic properties and has survived to this day in some cultures as a life-giving May tree or Easter rod. The fragrance Betula by Olfactive Pharmacy radiates this incomparable effect of healing and revitalisation, purification and energy into us, and we radiate it outwards. The depth and freshness, the radiance of the birch forests of the north, where the wood is white and the delicate green leaves flutter in the cool wind, embrace the wearer in an authentic act of protection. Juicy and healthy, elegant and intensely tart, the purity of this unusual fragrance unfolds with lasting effect.
Packaging
The bottle containing Olfactive Pharmacy fragrances deserves special attention. Inspired by traditional brown glass apothecary bottles, the design has been cleverly translated into the present day. The specially designed cap consists of a hexagonal stopper and the neck of the bottle, cleverly imitating the typical silhouette of an apothecary bottle.
Lithographs of the selected medicinal plants for each fragrance are designed in white, as is the high-quality outer packaging, symbolising freshness and modernity; perfectly balanced with the traditional and classic design and colours of brown and gold.
