More about Fugazzi
The company was founded by Bram, who was inspired by the use of ancient oils and juices in Egypt and an astonishing myth that Cleopatra defeated Caesar simply by smelling good. Bram's adventurous nature, combined with talent and good instincts, led him to powerful ingredients and ancient techniques to turn his vision into perfume. This impressed industry experts, who helped him polish the rough diamond he had created and develop a new and exciting line of fragrances and perfumes.
Knowing the meaning of the word Fugazi and the magic associated with it, Bram went a few steps further by mirroring a Russian letter and changing the spell without altering the meaning.
Nothing was still everything, and the Fugazzi brand was born.