More about aaa/unbranded
We are here to please only certain people,
we are not here to follow trends,
we are here in a multicultural world,
we are here to respect other people and nature,
we are here to take care of your inner beauty,
we are here to think, feel and love.
We are here because we are simply unconventional.
aaa/unbranded stands for a new concept of beauty, body care and lifestyle with the help of unconventional perfumes and skin care products.
Founded in 2017, aaa/unbranded had the crazy idea of offering unisex shoe fashion for those who want to stand out from the crowd. Then, in 2019, during Paris Fashion Week, we realised that few people really care about their feet and legs. So we decided to take a step in the right direction, starting with the feet. First, we decided to go barefoot by taking off our shoes and everything else associated with our brand. Then we opened our new headquarters in London and decided to focus on the body and soul with unconventional perfumes and skincare products.
We don't reject anything from our past; we are excited about the path that has brought us here. Everyone we have met so far has given us something that we have used and incorporated. Assembled Around Aesthetics, is our creative guiding principle. What does it mean to be unconventional? It's not about being weird and strange for no reason. Being unconventional certainly doesn't mean wanting to be eccentric, strange or original at all costs. It has nothing to do with that. And certainly not with a self-centred attitude to life. Instead, try to always be yourself. Stand by your own convictions and pursue them. That means believing in values, in dreams, in pursuing healthy goals, in having your own thoughts without being influenced by general thinking. Being unconventional means having respect for yourself and for others at the same time. It means believing that beauty comes from within. So when everything around us is all about appearances, we should remember that 70% of our true beauty comes from within and 30% from taking care of our outer beauty. And we're not hiding it, but we'd like to be part of that 30% of your outer beauty.
‘I like to think that the people who buy our products are investing in us. That's why we do everything we can to ensure that they are completely satisfied with their investment. They invest in our research, our passion, our authenticity and our perspective. And ultimately, they also invest in our products, that's clear.’ – the founder