The moment within the moment: right now. Things encapsulate our time. In the present where we live. Here and now.
The Time is a moment, a fleeting instant of presence, of awareness within ourselves. It is the lucid consciousness of living ourselves and of intensely experiencing a moment that we share with the most authentic, profound part of ourselves. To which we offer care and respect, in a ritual rich with gratitude, like the Japanese tea preparation ceremony.
The Time sets its inner clock to 5 in the afternoon and that’s where it slows down: silence spins the minutes out and instils a sense of security. Time tightens its grip and allows us the luxury of observing how things flow, in a profound understanding of events both within us and without.
The Time is time for ourselves. Time that lasts an instant, a day or a whole lifetime.
THoO
THoO is setting out on its journey through the contemporary world, cross-fertilising between art, styles, painting, beauty, nature and life. Andrea Casotti’s concept is an exciting freestyle, the personal accumulations of a nuclear engineer who is also a visionary, a street artist and a perfumer: a chameleon-like explorer who employs dynamics, colours and the ingredients of his fragrance house with talent to reproduce a vibrant synthesis of widely different universes in every one of his creations.
THoO captures the brilliant spirit of its founder, breaking out of every preconceived mould and making originality the route of the journey he follows on the map of creative freedom. The line blends life, experience and inspiration together to generate a narrative of the future and its verve, projecting infinite lines of synapses between painting, street art and thinking. It speaks to us about material, the present, unexpected bouquets, eclectic cross-fertilisations and accords with hitherto unexplored raw materials. Creative sensitivity overcomes the force of gravity exerted by established roles, plunging into life chances and bearing with it, on its skin, drops of enthusiasm and the frisson of adventure.
