Cherry blossom – sakura – is one of the most important symbols of Japanese culture and has been the epitome of all flowers for many centuries. The delicacy and simple fragrance of the blossoms symbolise purity and simplicity – traditional values in Japanese culture.
The cherry blossom stands for beauty, new beginnings and transience. It symbolises happiness, love and affection and marks the beginning of spring. During the short cherry blossom season, almost all Japanese people celebrate the cherry blossom festival – Hanami – in parks, shrines and temples and admire the almost unreal sea of pink and white cherry blossoms. In other countries around the world, cherry blossom is also an important annual event, with the aesthetic beauty of the sea of flowers taking centre stage.
Affection and transience – the delicate scent of cherry blossom is accompanied by fruity accents of fresh grapefruit, red apple, aromatic plum and juicy pineapple. The heart note caresses the senses with a spring-like white floral bouquet of orange blossom, lily of the valley and jasmine. The base notes of cedar and sandalwood are perfectly rounded off by a sophisticated interplay of vanilla, almond, ambergris and musk accords.
In homage to this Japanese tradition, LINARI has worked closely with Japanese fragrance experts and European perfumers to create the Amarena room fragrance, which exquisitely reflects the lightness and purity of cherry blossom and reflects the beginning of spring.
Velvet Line
The room sprays in LINARI's own Velvet Line, coated with the finest velvet, are characterised by the beauty and wonderfully soft feel of the material and their uniqueness in the room fragrance market. The world's first and only room fragrance series of its kind. It has a purist and sensual effect. The use of velvet, a material otherwise predominantly used in the home, elegantly symbolises the interface between space and fragrance. The result is four perfectly designed room objects and equally exclusive room fragrances.
In contrast to the velvety surface, the screw caps and plug caps are made of high-quality brushed aluminium with a black plastic insert. The labels are also made of brushed aluminium, which is additionally embossed and printed for a luxurious finish. The folding boxes, specially made for LINARI, are also coated with the highest quality velvet and embossed with high-gloss silver lettering.
The fragrances were created exclusively for LINARI in collaboration with top international perfumers.
