Xerjoff celebrates the prestigious partnership between the ATP international tennis finals and the city of Turin, home and headquarters of the Xerjoff factory. The finals will be held in Turin for four consecutive years. Xerjoff is one of the main sponsors of the event, the largest in tennis, which is watched in 200 countries around the world. In addition to the Xerjoff logo on the court, Xerjoff creates an exclusive perfume each year. The first was launched in 2021 with German winner Alexander ‘Sascha’ Zverev and the fragrance Torino 21. The fragrance has a fresh citrus character and is highly recommended for anyone who enjoys sports.
The collection
Xerjoff, official silver sponsor of the Nitto ATP Finals, celebrates the dynamic atmosphere of the ATP Finals in Turin, Xerjoff's home city, with a new fragrance every year. The Nitto ATP Finals will be held in the city of Turin from 2021 to 2025. Turin is the 15th host city of the prestigious season finale, which celebrated its 50th anniversary in 2020.
‘The Nitto ATP Finals can be a turning point for Turin and a new beginning, just like the 2006 Olympic Games. As a Turinese and entrepreneur, I am happy and proud to be among those representing the city. It is an honour to host this great event.’ – Sergio Momo, CEO and founder of Xerjoff and official ambassador of Turin
Join the Club
The Join The Club collection by Xerjoff is a tribute to our passions, our dreams and our imagination! Themes such as sailing, theatre, cigars, jazz, poetry, polo and travel inspired these highly evocative and irresistible fragrance interpretations in the form of ‘clubs’.
The fragrances conjure up a special atmosphere and evoke places and moods. JTC is a collection of Eaux de Parfum that explicitly do not feature a fragrance pyramid, but instead invite you to discover the olfactory connections and emotions of each ‘club’. The fragrances pay homage to joie de vivre, a feeling that ignites and electrifies in a flash, like the intense blue of the bottle.
