Bold as Love, created by Master Perfumer Pierre Negrin, continues the story of Handel House in Chords over 200 years later with another music legend in the same location, Jimi Hendrix. Inspired by Hendrix’s sensuality, soulful artistry and complexity of emotions, this fragrance is just as bold and poignant.
Bold As Love masterfully blends aromatic and animalic tones with the richness of leather, highlighted by fresh and sharp accents. Negrin explains, “As I was creating Bold As Love, I found an image of Jimi Hendrix in a purple costume. I was immediately attracted to it as it’s my favourite colour. To capture the atmosphere of this image, I crafted a fragrance with smoky leather notes to convey the raw and beastly energy he exuded on stage and his unique sense of style. The smoky notes of the fragrance also mirror Hendrix’s colourful lifestyle. This perfume pays tribute to an extraordinary and inspiring genius whom I found truly innovative.”
Do you dare to love?
The Britologne Collection
The Britologne Collection is a fusion of the words British and Cologne. The classic cologne structure is reimagined and enhanced with complex accords and harmonies, creating intense radiance and longevity.
The iconic cube-shaped bottle from Thameen London presents a new design for this collection. In its clear frosted glass embodies the luxury of the brand and heralds an exciting new era of the olfactory spirit. The blue lettering on its exterior is more than just colour — it is an echo of the unmistakable blue that defines the brand. And this bottle, adorned with a solid silver magnetic clasp, is not just a container, but a guardian of history and the foreshadowing a glorious future.
