Shay & Blue - English Cherry Blossom

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Shay & Blue take the perspective of a boutique. This perspective stands for genuine passion, attention to detail and true craftsmanship. It means that something is actually created there by hand. And that they work with a small number of select and highly talented craftsmen and artists who are skilled in traditional perfume making.

Many perfumes smell similar... without really being authentic or credible... because the sad truth is that they are anonymous products manufactured by the million on assembly lines in factories. The founders of Shay & Blue, Dom De Vetta and Julie Massé, have a vision to preserve the ancient, traditional art of fine perfume making. They are committed to creating perfumes of the highest quality by promoting a new generation of exceptional talent and further developing their expertise.

They seek out men and women who have learned the traditional and patient craft of working with real flowers, fruits and spices. People who have quietly and carefully acquired valuable experience. The experts in London receive deliveries of precious distilled perfume oils from Grasse. In their perfume workshop in East London, they blend the oils at the right temperature.

The precious blends are stored in their containers... for a three-month maturation process. For more richness and depth. And then carefully hand-poured into exquisite smoky blue glass bottles. Hand-harvested. Hand-weighed. Hand-distilled. All with a care and passion that mass production cannot match.