Rito - Blackout

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Rito is an exclusive, artistic perfume brand made entirely in Italy. Rito embodies the authentic expression of presence, imagination and enthusiasm of the three creators who have made this dream their life's work.

Every day, consciously or unconsciously, we perform actions in which our doing and our being come together. Magic is hidden in the little things in life, such as the gesture of applying perfume – an invaluable act of identification, a true ritual. Rito describes a connection between gestures, thoughts and feelings, a unity of body and mind.

The three founders of Rito have embarked on an independent path in perfumery with a clear mission: to use the universal and invisible language of fragrance, a sense full of impulses that inevitably leads to a path of abstract sensations, feelings and thoughts. As part of this mission, they want to offer people the opportunity to discover the precious wonders hidden in simplicity through fine materials. Rito is the result of three creative minds with timeless, untameable but spontaneous hearts. When this trio came together, something sparked in their souls and made the impossible possible.

Everything is art; every detail at Rito has a reason that corresponds to a clear and unique feeling. The faceted lines on the bottle enclose its essence with care and respect, as if anticipating its elegance without betraying its transparency. The purity of the white colour emphasises the shapes and protects the fragrance from light – a sign of respect and dedication to a timeless work created by experienced hands.

Rito can proudly claim that the bottle cap is its greatest visual treasure. This contemporary art sculpture is a trademark that only this Italian brand can offer. The idea came from the inspiration of the three creators, who have always had a passion for art and travel. In keeping with their commitment to originality, the cap rests on a square base and rises in a prismatic shape consisting exclusively of triangular figures. This symbolises the three creators of this artistic perfume. From left to right, this geometry harmonises elegantly and forms the highlight of this enchanting and precious architecture. Rito is the connection between modernity and history, consisting of olfactory itineraries, stories and impressive experiences enclosed in this exclusive atmosphere.