Distant, almost forgotten memories and light summer feelings bring out the beauty of Floris' Purple Mémoire. A tribute to the English charm of Ivy Lodge, the family home of Mary Anne Floris and James R. D. Bodenham since the end of the 19th century. Ivy Lodge was a haven of love and devotion, surrounded by extensive gardens in harmony with nature, lavender blossoms swaying in the gentle breeze and well-tended herb gardens full of coriander. Their fragrant scent still welcomes you today before you even arrive at the ‘Dear Old Ivy Lodge’.
Mary Anne and James acquired the family business in 1878 with the intention of bringing elements of home to the bustling centre of London. In particular, they wanted to capture the feeling of summers with the family and vibrant flora under the warm, sunny sky.
Where memories blossom forever as a fragrance
Purple Mémoire is a sophisticated fragrance that opens with fresh top notes of aromatic lavender, bergamot, mandarin and a hint of coriander. The soft floral heart notes unfold with calming lavender and warm jasmine, with rich notes of white flowers, green cyclamen and gentle iris. A sensual base of amber, creamy sandalwood, rich labdanum and powdery musk, overlaid with soothing notes of vanilla and tonka bean, forms the gentle finish of the fragrance.
Purple Mémoire is a bold lavender fragrance that also preserves the British heritage of the fragrance. The gourmand notes of cocoa and vanilla appeal to the sense of smell of new generations of Floris customers. With Purple Mémoire, it is perhaps this juxtaposition that makes the fragrance so successful – contrasting elements bring out new facets in each other. A fresh interpretation of a woody aromatic fragrance.
Dawn of a new ‘Mémoir’
With every fragrance they created, Mary Anne and James wanted to share the comfort of their home with the world and carry a piece of Ivy Lodge far beyond its walls. Purple Mémoire became a tribute to their love and their shared legacy. Purple Mémoire is a tribute to Mary Anne herself, a woman whose vision shaped not only the family business but also the spirit of Floris. Purple Mémoire captures the character of Ivy Lodge and continues Mary Anne's belief that fragrances are a vessel for memories and values alike. Through her work, Mary Anne has left behind a legacy of English elegance and family spirit.
