Apex refers to the tip, the highest point, the summit of success.
"With Apex, we discover things deep within ourselves. Animal instincts we didn't know existed. I have always said that we must not forget that we are animals. For millions of years, we have used smells to catch food, escape danger and find a mate – it is these primal instincts that inspired me to create Apex." – Roja Dove
Unearth the Essence
With the infinite power of nature, Apex connects us to the earth and its spiritual energies by unleashing instincts and abilities that lie dormant in each of us. Inspired by the apex animals, the top predators of the world, this creation is designed to uncover your connection to nature's most powerful creatures, motivating you to explore your own limits and open your eyes to new possibilities.
Only by embracing our connection to nature and our innermost instincts can we reach the peak of our potential and become the best version of ourselves." – Roja Dove.
The ethos
Apex celebrates the natural wonders of the world and all who roam it. A fresh, fruity chypre accord with spiritual and sensual undertones.
A zesty citrus explosion opens the Apex experience with a breath of fresh air, while the sunny feel of mandarin and juicy pineapple lead the pack, promoting a positive mindset and inspiring us to achieve our goals. A natural chypre base connects our energy to the earth, enveloping patchouli and fir balsam with the green tones of galbanum, cypress and oakmoss. This creates an atmosphere reminiscent of the great outdoors, while the sacred materials of sandalwood and incense pay homage to the ancient ingredients that the earth has given us. Animalistic effects of leather, ambergris and musk connect us to our primal energies and lurk in the shadows to bring their sensual impulse to this highly addictive fragrance.
Collector Cards
Each Apex Eau de Parfum contains 1 of a total of 12 collector cards. These cards feature the 12 animals that inspired Roja Dove to create Apex. Each presentation includes a brochure explaining the meaning of all the animals. Once customers have discovered their Apex animal, the brochure explains the characteristics of each animal, how they relate to the customer and what they can learn from them to become the best version of themselves.
The anchor of the 12 cards is the Golden Spirit Bear card, which is very rare.
