The exhilaration of a silky, searing wind. The sweetness of nougat accompanied by the scent emanating from imperial jasmine rises into the air in a warm perfumed breeze. This subtle blend is based on a note of leather which, riding on the wings of the Ghibli, transports us into the heart of the myriad markets that flourish throughout the Maghreb.
Sonia’s Inspiration
The idea has been to evoke a warm breeze sucking up grains of sand honey-burnished by the sun. I worked on this ardent ephemeral flurry which I have interpreted with notes of the bubbly fragrance of imperial sambac jasmine. The sandy texture I created with roasted ground almond and pistachio which I associated with notes of lissom leather which conjures up the hypnotic feeling upon imagining the sensuous shape of the female form when contemplating distant dunes. I worked with extremely mellow, tanned, leather the scent of which mingles delicately with the fragrance of the skin.
The Leather Collection – Wind Concept
Khamsin is a dry, hot, sandy local wind affecting Egypt. In the entire Mediterranean basin, winds have different local names, such as Bad-i-sad-o-bistroz in Iran and Afghanistan, Haboob in the Sudan, Aajej in southern Morocco, Ghibli in Tunis, Harmattan in the western Maghreb, Africo in Italy, Sirocco which blows in winter over much of the Middle East, and Simoom. From the Arabic word for “fifty”, these dry, sand-filled windstorms blow sporadically in Egypt over a fifty-day period in spring, hence the name.
The brand identity
Femininity, spirit of discovery, timeless luxury, depth, uniqueness.
"As a perfumer, I have always seen my work as a way to speak to the subconscious of others. I awaken their curiosity and invite them on a journey. They gain insight into my memories and can make their own discoveries. My creations are real destinations, places that anyone can travel to. I don't make rules, I just make suggestions." - Sonia Constant
The bottle
Since simplicity is the ultimate form of sophistication, the bottle is all about geometric shapes. Brass and gold details in a reinterpretation of illustrative art and transparency to enhance the fragrance.
