Parle Moi de Parfum - Wake up world / ∞

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Parle Moi de Parfum is a perfume brand launched in September 2016 with the opening of its first store in Paris – le Marais 10 rue de Sévigné – created by Benjamin Almairac, his brother Romain and his father, renowned perfumer Michel Almairac. Together, they wanted to create a space where everyone could learn more about the perfume industry, the ingredients, the extraction methods, etc. The first store is a laboratory where visitors can discover ingredients they have never heard of before, smell them, match perfumes to their main ingredients and understand how it all works. They can also see the creation process with their own eyes.

All products are made according to this idea, especially when it comes to the names, most of which carry an explanation. Tomboy Neroli explains what neroli is, Chypre Mojo is meant to convey what chypre perfumes are. Each name has also been numbered; the number refers to the recipe. Woody Perfecto / 107 means that the perfumer needed 106 attempts to find the right one.

With Parle Moi de Parfum, Michel Almairac simply does what he loves to do: he creates without restrictions, without marketing or budget constraints, trying to create fragrances that everyone can like and wear on any occasion, fragrances that you don't smell on every street corner. Clear and concise formulas, but strong emotions are his leitmotif. Don't ask him which creation he prefers, they are all his ‘real and personal babies’. A clear and elegant glass bottle, a magnetic closure, a simple and environmentally friendly box, no artificial colours in the liquid, the concept is to put money into the contents of the bottle and not into the exterior. The perfumes can rightly claim to be made from the highest quality ingredients without making a fuss about it, and to be highly concentrated (up to 20% and more).