Mendittorosa - Odori d'Anima Collection - Daymon

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Born from the catharsis of lava, the ‘Odori d'Anima’ were created in 2011 at the foot of the Sicilian volcano Stromboli, which has charged the surrounding area with emotion and energy since time immemorial. It was on this island, one of the southernmost points of the Mediterranean, that Stefanie Squeglia discovered her true calling in the form of a memory that had seemed forgotten until then:

As a young girl in Naples, she took her grandmother's preserving jars, which were usually used to store homemade tomato sauce, and filled them with rose petals and oils she had collected. She would then hide them in a dark room to rediscover them later. Broken out. Transformed.

With a passion as energetic as the Stromboli itself, she created her first fragrance trilogy as an offering to the island's muse.

Today, Mendittorosa's uncompromising products bear witness to the deep and wild heat of her heart's inspiration, as well as her appreciation of the incomparable craftsmanship of her native Italy.

The Mendittorosa philosophy

Passions, not perfumes. Designed for individuals, not for everyone. These fragrances are for people who make a room vibrate. Driven by wanderlust, they are always searching for their opposite and use their passion and instinct to follow their own path.

Custom-made packaging from Italian craftsmanship. From cutting the fabric to making buttonholes, tailoring has a colourful tradition in Stefania's native Naples, where it can take up to 100 hours of handwork to make the finest suits in the world. She was inspired by the impeccable craftsmanship she grew up with. Her products are therefore exclusively handmade in Italy. The result is extraordinary objects with a sculptural appeal and a character all their own that are sure to delight.

Italian artists shaped the metal caps, metal tags and all other metal details to accurately reflect the country, symbols and ideas behind Mendittorosa.

The fragrance boxes are perfect replicas of the birch wood cases used to ship art objects around the world, rounded off with two-tone metal engravings, a round closure system and a bolero lacing made of twine and metal.

About the founder

Born in Naples, Italy, Stefania Squeglia had already explored many forms of creative expression before discovering her true calling as a creator of artistic perfumes and fragrance memories for Mendittorosa. She came from the world of film and fashion marketing and event production, but despite her creative successes, she felt restless inside and her dreams were aimless. And then came the catharsis: the opportunity to visit the Stromboli volcano brought a hidden memory to the surface and revealed her life's work – and so her first collection, ‘Odori d'Anima’, was born.