More about Isabey
The history of Parfums Isabey began on 1 February 1924 in Paris with the ‘Société Parisienne d'Essences rares et de Parfums’, translated as the Parisian Society for Rare Essences and Perfumes, founded by Maurice Loewe. Just a few months later, in May 1924, he opened his first shop at number 20 on the prestigious Rue de la Paix in Paris, under the name Isabey, inspired by the romantic painter. The company, which from then on was known exclusively as Isabey, enjoyed great success in the '20s, and its products became must-haves of the era. A highlight in the company's history was the gold medal for perfumes awarded to Isabey's bestseller Gardénia at the “Exposition internationale des Arts Décoratifs et industriels modernes”, the Art Deco hotbed par excellence. It was not only the fragrance that caused a sensation at the time, but also the presentation of the product in a special bottle designed by Julien Viard, the god of bottle design, whose mouth-blown glass with an iridescent lacquer finish gave it the appearance of a pearl.
The Second World War in 1941 meant the end of the perfume house for the time being. However, in 2006, the perfumery company Panouge revived both the Gardénia fragrance and the later Bleu de Chine, which is now available under the new name Fleur Nocturne. It is no exaggeration to say that a piece of cultural history that was thought to be lost has been rescued from oblivion, and a classic that has lost none of its appeal is now enjoying a renaissance.