Heeley - Vetiver Veritas

'Above the wild and majestic landscape, the grass ripened in the summer sun whispers softly, hiding a surprise.'

Vetiver Veritas is the first fragrance in James Heeley's new 100% Natural Eau de Parfum Collection. As befits a truly good perfume, it promises an intense and long-lasting sillage, but with the necessary natural grace and individuality. Vetiver Veritas simply stands for good style!

To achieve this, James Heeley has chosen Haitian vetiver of exceptional quality, which forms the heart of this fragrance with a content of over 90%.

Although the vetiver is accompanied by green and citrus notes, it reveals nothing but ‘the naked truth’ of this exquisite and complex fragrance, making it once again absolutely astonishing.

To the delight of perfume connoisseurs, but not necessarily surprising, Haitian vetiver, with its characteristic notes of dry grass and warm earth, is very present from the very first moment. As the perfume develops, notes of fresh mint unfold, giving the whole fragrance liveliness and vitality – but the real surprise is yet to come... Suddenly, out of the blue, a note of fresh grapefruit appears above slightly metallic notes. In this creation, the classic olfactory pyramid is turned on its head – starting with the base notes, these fade quietly beneath the top notes to finally linger in a long-lasting freshness.

Nowadays, creating a distinctive perfume from 100% natural ingredients is a real challenge for any perfumer. Due to ever-increasing regulations, restrictions and costs, the generous use of raw materials has become increasingly difficult for today's perfumery. The Haitian vetiver used here comes from a sustainable, ecological and traceable source that operates in accordance with Fair Trade regulations. Vetiver Veritas contains 100% natural ingredients – even the alcohol, which is derived from rye and lavender.

 

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Size

Eau de Parfum

Regular price
145,00 €
Sale price
145,00 €
Regular price
Unit price
2,900.00 € / 1 l
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Preorder
Top note: Lavender Mint
Heart note: Verbena
Base note: Grapefruit

Heeley, James

Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin

Top note: Lavender Mint
Heart note: Verbena
Base note: Grapefruit

Heeley, James

Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin

Top note: Lavender Mint
Heart note: Verbena
Base note: Grapefruit

Heeley, James

Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin

Top note: Lavender Mint
Heart note: Verbena
Base note: Grapefruit

Heeley, James

Alcohol, Parfum (Fragrance), Aqua (Water), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin

Mehr über Heeley

James Heeley was born in Yorkshire, England, but now lives and works in Paris. Where else would he be, given that he creates fragrances in addition to product, packaging and graphic designs, interior concepts and objects? And this despite the fact that he actually studied philosophy and aesthetics at King's College, University of London. At second glance, however, philosophy and aesthetics, as well as design and perfumes, have more in common than one might think – James Heeley is not the only philosopher in the fragrance industry, considering that Lorenzo Villoresi also studied philosophy, as did the ubiquitous Rei Kawakubo of Comme des Garçons, who also works with fragrances and design.


The range of James Heeley's work is vast, and he always pays close attention to detail: simplicity and elegance are the result of his work, in which he combines form and function(ality) with particular attention to the materials used. This also applies to his fragrances, of course. Created in the heart of France, they all characterise James Heeley's special understanding of luxury: a connection to life and intelligence, expressed in clear forms – and fragrances. A purist collection awaits you here, loved by women and men alike for its expressiveness.

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