Electric Wood was the beginning of Room 1015. The first riff, a fragrance born from founder Michael Partouche's first Gibson guitar. Ten years later, it seemed the right moment to pay tribute to its origins. This new extract is not just a reformulation, but also celebrates the 10th anniversary.
Room 1015 took the original idea—the scent of varnished wood, metal, and the synthetic lining of an open guitar case—and amplified it. Like a solo that builds, twists, and finally bursts into flames, they pushed it to the limit: amplified, distorted, and intensified under pressure until it became something wilder, deeper, and more electrifying.
Electric Wood Extrait revives the very first Room 1015 fragrance, transforming it into a bolder, deeper, and more emotional version for the brand's 10th anniversary. Not just a fragrance—a performance.
Like a guitar bursting into flames mid-solo, this extract unleashes adrenaline, rebellion, and holy madness. A fragrance for those unafraid to jump, to burn, to become a show.
The reformulation into an extrait
Electric Wood is the soul of Room 1015. It was the very first fragrance created by founder Michael Partouche, inspired by the day his father gave him his first Gibson guitar at the age of 11. That moment sparked a lifelong connection to music, emotions, and identity—captured in a scent. For Mike, Electric Wood is his Madeleine de Proust, a memory turned into a fragrance, full of nostalgia and raw energy. More than a perfume, it's a living identity. A scent that will last as long as Room 1015 exists.
"It started with a spark. Now it's burning. Electric Wood Extrait is here: louder, darker, and more electrifying than ever. The scent that started it all. Electric Wood was our first riff. Now, 10 years later, we're turning up the volume. We present: Electric Wood Extrait. It's about the intensity of living with your passion long enough for it to consume you in the best way possible. Like a guitar burning on stage, chaotic, beautiful, unforgettable. For those on the edge, ready to jump. It's loud, but emotional. Nostalgic, but radical."
