More about Escentric Molecules
Can fragrances be revolutionary? It's a provocative question, because revolution is a big word and means the overthrow of the existing order, fundamental change – and that the world will no longer be as it once was...
Escentric Molecules has much of this and has set new accents in the world of fragrances. The concept is unique – it is about fragrance pairs, both of which pay homage to individual scents in highly concentrated form, so simple and yet completely new. The fragrance series is divided into single fragrances – Molecule – and potpourri fragrances – Escentric. The innovative concept was a risk for perfumer Geza Schön, the rebel of modern perfume art, but he believed firmly in it and was vindicated by the large worldwide fan base of Escentric Molecules. Molecules cannot therefore be described as fragrances; at best, they are scents. Escentrics are perfumes because, like classic fragrances, they contain several fragrances and are blended accordingly.