It all began 15 years ago, in Positano, with the creation of the signature Eau d’Italie fragrance to celebrate the 50th anniversary of Hotel Le Sirenuse. Since then, Eau d’Italie has grown reaching its 15th year, and they wanted to celebrate with something special. How to do it came naturally, because Italy is by nature Easy To Love, like this fragrance.
An intriguing, subtle melody of fig and flowers, seductive and timeless — just like Italy.
For once, Eau d'Italie's inspiration does not stem from a journey or a love affair, but nevertheless tells the story of a great passion — namely for a hotel: Le Sirenuse, a luxurious gem with just a few dozen rooms, which nevertheless boasts five stars and has won numerous awards. It is located on Italy's beautiful Amalfi Coast in the picturesque village of Positano, which has always been popular with tourists. Positano is known above all for its vibrant colours and the many steep alleyways and stairways that make up the town's image: John Steinbeck once called Positano ‘the only vertical place in the world’.
Le Sirenuse, the small but beautiful hotel, is a family business and owned by the Sersales. Marina Sersale, scion of the family, pursued a career as a documentary filmmaker and producer after completing her studies, during which she travelled extensively around the world before finally settling in Rome, where she still lives today. It was there that she met Sebastián Alvarez Murena. He was born in Buenos Aires, Argentina, and comes from a family of writers. He lived in Spain and Switzerland before moving to Rome, where he now lives and works as a journalist and entrepreneur. In 2002, Marina and Sebastián began working on a new project: The development of a fragrance that celebrates Le Sirenuse's 50th anniversary and manages to capture the philosophy and spirit of the house. In 2004, the company's first fragrance, Eau d'Italie, was launched, accompanied by an exclusive range of body care products. At the same time, a selective distribution of the collection was launched, which was a great success — fortunately, the initial signature fragrance was followed by many other successful fragrances.
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