Lumière Blanche is a gentle and enveloping fragrance, like a cocoon, somewhere between mild milk and cool spices. It awakens the glowing heart of the sun at its zenith, which extinguishes colours and leaves only a dazzling white tone; it surprises with its freshness.
For the perfumer, ‘Lumière Blanche is a fragrance with wonderful contrasts between cold and warm notes’; a whirlwind of light and freshness, followed by milky notes on a distinct, warm and sensual base note.
Lumière Blanche (White Light) – Massimo Vitali
Under the sun, the white light dazzles when it suddenly appears at the zenith of saturation, giving the world an unreal glow.
It spreads a milky aura that creates the magic of a mirage around its contours.
It is the light of midsummer on an Italian coast. It amazes the body, captivated by the milky-white iceberg, the density of the foam and its beguiling immateriality.
A sky illuminated by God Néon scatters a primal, opaque cosmic light. Its dazzling radiance covers the landscape with a thin film, enveloping it in a strange harmony, abolishing distance and altering perception. Much further, much closer. It is hot, it is cold. She loves it hot, she loves it cold. Here comes the turmoil.
The sea is inseparable from the beguiling strength of the white light. Spread out like blotting paper, it absorbs its glow, its heat. It is the fire beneath the ice. The heat that makes us shiver and heightens our sensitivity to the quality of things and of being, in contrast to the coldness of the white canvas of our inner world of images. The retina, bathed in photons, focuses automatically: the gaze is sharpened for greater clarity and is deceived by a white veil. Everything the gaze touches seems overexcited by a peculiar sharpness upon contact.
It is a light that stages. With it, reality is overexposed, imbued with a media beauty: its radiance is heightened, as if in broad daylight the flashes of a photo shoot were rattling incessantly.
They are aimed at you: it is midday and you are in focus. Deliberately captured by the cliché of Massimo Vitali, who relentlessly pursues the mystery of these fascinating waves through the passage of time.