The Brutal fragrance by Pigmentarium pays homage to the bold, daring and creative style of the perfumers of the 1970s and 1980s, as well as to the ideas of Brutalism, which reached its peak during this period and shaped artistic creation worldwide. Brutal captures the spirit of this era with its magnificent aesthetics and accords of tuberose and tobacco.
Let's travel back to an era of orange lamps, printed newspapers, the scent of freshly ground coffee, tobacco, white flowers and the birth of prêt-à-porter. The fragrance opens with a dark, sensual Negroni accord that evolves into black coffee and orange blossom. Tuberose, the main ingredient of Brutal, combines with ylang-ylang and mai rose to form a rich heart that harmonises with a base of tobacco, amber and sandalwood.
The creator of this fragrance is French perfumer Théo Belmas, who worked with the Pigmentarium creative team throughout 2024 to capture the unique olfactory essence of the 1970s and 1980s – an era of monumental, boundary-pushing compositions. The emotions and scents of this period are expressed not only through distinctive essences, but also through the defining and now rediscovered symbols of the era. Monumental and massive forms, minimalism and functionality. Exposed, raw materials, geometric patterns and the deliberate contrast between the austere exterior and the warm glow of glass, metal and wood.
