Animalique by Byredo addresses the primal instincts
"I wanted to explore what all humans have in common: our primal nature and instincts. The idea is that beneath the complex layers of our true selves dwells a spiritual animal." - Ben Gorham, Founder & Creative Director of Byredo
Fresh top notes of lemon and bergamot give way to a warm, floral heart of mimosa and violet before the fragrance transitions into a wild atmosphere of suede, amber and tobacco leaf. Animalique is a fragrance for the multi-layered self that always and forever writes its own story.
With an accord of the finest leather that melts into the skin, Animalique speaks to the common essence of all humans: our authentic substance and primal instincts. Here the inhibition breaks, it merges reality and fantasy, and we emerge from the synthesis as a magnificent mythical creature. The feeling of euphoric dancing under disco lights, of biological, illogical attraction, of being carried away by the great swing of vibrations.
The Animalique campaign was inspired by makeup artist Kabuki Starshine. Byredo founder Ben Gorham fell in love with Richard Burbridge's iconic portrait, which he created with Kabuki and was based on one of his clubbing personas - an androgynous human-lizard hybrid who embodied the exuberance and flamboyance of New York nightlife in its 90s heyday.
Identity is mutable. Animalique is about retaining the freedom to transform.
