Room 1015 - Cherry Punk - Extrait

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Dr. Mike

Michael Partouche began his career as a doctor of lotions and potions surrounded by an armada of pill bottles. Despite the musicality of the complicated names, this was a sentence of eternal boredom for the pharmacist with jet-black hair and tattooed skin, the engraved symbols of rebellion.

He fled pharmacy and gave his heart and soul to the hypnotic rhythms, the piercing melodies, the intricate solos... in short, to psychedelic rock. The guitar was his salvation.

Michael threw himself into rock, ‘which expands consciousness’, into its treacherous delirium, its carnage and destruction, its extravagance, excess, its romanticism between turmoil and despair... Then, as a professional rocker, Dr. Mike moved to London for five years, where he learned the rules of touring and performing.

Back in France, he decided to combine his two passions in his own way. At the intersection of skincare and music, he discovered fragrances... He treated the disease of ‘anonymity’ with powerfully scented potions, connected empty souls with perfect perfume accords and therapised the fleetingness of time with an indelible scent trail.

Room 1015

He drew inspiration from rock aesthetics, the highly polished, only seemingly violent facades, the sweet-smelling aura of celebrities and the flashbulbs on stage, and created fragrances that were full of energy. To realise his vision, he chose two perfumers with a burning enthusiasm, an electrifying duo who are not afraid to turn up the decibels of hardcore compositions. Amélie Bourgeois and Anne-Sophie Behaghel enter the stage to deliver a rock riff with a psychedelic reverberation, in just one sniff.

The name / The logo

The name Room 1015 is a tribute to the ‘good old days of rock’.

Room 1015 at the Hyatt Hotel in Los Angeles boasts of being the favourite of rock stars such as the Rolling Stones and The Who when it comes to the devastation of hotel rooms. This hotel room actually went down in rock ‘n’ roll history as the most destroyed room ever.

The logo was created by a Swedish designer. It is simple, minimalist and by no means eccentric. The brand reflects Dr. Mike's two personalities: on the one hand, the tattooed guitarist, on the other, the disciplined pharmacist.