Life is happier when you’re nuts.
BORNTOSTANDOUT
Why fit in? You are born to stand out. We unconsciously live within the closed framework of a predetermined, socially correct and standardized way of life, but we feel comfortable in it because we want to be considered “normal” in society. Living an uncritical life. Enforcing a standardized lifestyle takes away the individual's freedom to explore their true inner self and prohibits them from exploring what lies beyond the boundaries. We rebel against the norms. BORNTOSTANDOUT wants to be more than just a niche perfume brand. We stand for an alternative lifestyle, a rebellion against the status quo - according to the motto “Who fuckin' cares?” BORNTOSTANDOUT's mission is to become an iconic, alternative lifestyle brand that conveys the value of a rebellious attitude. We believe that we can change attitudes, mindsets and ultimately people's lives through this extraordinary purpose and mission.
