To find your true self, you need to step outside your comfort zone. Only those who take on this challenge can surpass themselves and strengthen their personality – the path to finding your true self. By defying norms, your unique personality emerges. Only by focusing on yourself – your own character – can you strive to achieve your goals.
Masar means ‘path’ in Arabic. The dragonfly represents the path, the journey to finding your true self.
Masar is a unisex extract de parfum with natural essences. Made in Zurich.
Anima Collection
The Anima Collection is designed to bring out the best in your personality. It supports you in becoming your ideal self. You will recognise your inner strengths and unleash your full potential!
The collection combines rare and precious essences that have been carefully selected to create profound fragrance experiences. With an oil concentration of 25%, the collection offers an exquisite balance of long-lasting effect and elegant sillage.
The magic behind it
Masar is the symbol of independence. As a tribute to founders Robin Dünner and Nico Mannino, Masar stands for this idea, for the desire to create something truly unique. The path to get there was fraught with risk, stress and many challenges – it meant leaving their comfort zone. That's why it was clear that the first fragrance from Pernoire had to reflect the personality of the self-confident entrepreneur.
The creatives
With passion, dedication and creative drive, Nico and Robin are responsible for every aspect of Pernoire. In their laboratory in Zurich, the childhood friends create unique, long-lasting fragrances, while developing bold marketing campaigns in their office in Basel.
Pernoire is on a mission to make sure its fragrances are awesome and last for at least 12 hours on your skin. They do this by using rare and natural essences and a super high fragrance oil concentration of over 25%. This guarantees an impressive scent and excellent performance.
The packaging
The packaging is made from environmentally friendly and sustainable wood, wrapped in soft-touch paper with silver printing. The foil is biodegradable. The front features the name and symbol of the perfume, as well as the declaration ‘Extrait de Parfum’ and ‘Made in Switzerland’. The back features the concept of the personality and the perfume.
Donation
Pernoire is a brand of personalities. The well-being of every personality is very important to us. Pernoire promises to donate one percent of its annual profits to mental health organisations.
