Tradition brings with it the beauty of consistency and dedication. It is very rare to be able to go back in time without the bygone eras spoiling and clouding modern developments. Maintaining integrity and compassion is an elegant dance between the past and the present. It is a delicate balance that Floris shares with one of its beloved customers, Oscar Wilde. Wilde visited the shop in the late 1800s to discuss current local events and general happenings in Jermyn Street with the family. With dandyish and finely honed sophistication, Wilde pinned a single green carnation to his lapel as the final accessory for the perfect appearance. A Parisian trend to identify oneself as homosexual.
Wilde was a creative revolutionary of individuality, freedom and the self. He was a visionary with ideals for the future that others had not even thought of or adopted. His ideas about love were expressed in his writings, most passionately between him and Sir Alfred Douglas, a forbidden love. Longing runs through their correspondence and revealing poetry, colliding with the hope for a loving and freer life. Immerse yourself in the romance of the Eau de Parfum ‘Wilde’. Take command with reckless love, strength and the intention to indulge your sense of smell.
A reawakening that stands the test of time
The olfactory masterpiece ‘Wilde’ is a tribute to the iconic ‘Malmaison’, created in the first half of the 19th century. Rooted in the rich heritage of Floris, the original ‘Malmaison’ fragrance has stood the test of time and has been one of the most popular fragrances in the collection for almost 150 years. ‘Wilde’ is an invitation to a sensual journey that reflects the timeless appeal of “Malmaison” and captures the essence of elegance and sophistication that has enchanted fragrance connoisseurs for generations.
