In 1998, Comme des Garçons broke new ground, moving away from the trend of using natural ingredients to create new fragrances. Comme des Garçons set out to create an ultra-modern fragrance full of artificial essences and olfactory snapshots of hectic city life.
A revolutionary fragrance concept that uses a new type of technology – 95% of the ingredients consist of non-organic essences. From the air and from the water, scents that have never been used in a fragrance before and were invented especially for Comme des Garçons. Scents without a precise name – instead, abstract ideas and chemical formulas. ‘Odeur 53’ consists of 53 components.
It begins with a feeling, a memory, the future, the universe, the air.
The fragrance is inspired by:...
the freshness of oxygen ... the pure air of the high mountains ... dune sand ... the smell of cell material ... metal flash ... the energy of fire ... ultimate meltdown ... laundry drying in the air ... the intensity of coal ... glowing stone.
Comme des Garçons - Odeur 53
- Regular price
- 150,00 €
- Sale price
- 150,00 €
- Regular price
-
- Unit price
- 750.00 € / 1 l
Mehr über Comme des Garçons
It is often unconventional CVs that point the way to true innovation. This is particularly true of Japanese designer Rei Kawakubo – the woman behind Comme des Garçons. After studying philosophy, art and literature in her native Tokyo, she first worked as an advertiser for a chemical company. She later went freelance as a stylist, breaking a taboo in traditional 1970s Japan – and it wouldn't be her last. In 1973, she finally founded her now legendary fashion label Comme des Garçons. In 1981, Rei Kawakubo shocked the Paris fashion world with a women's collection. ‘Post-atomic ragged look,’ “Hiroshima chic” and “Quasimodo style” were the harsh verdicts of critics on an “aesthetic of poverty” that rebelled against every conventional ideal of beauty with its dark colours, holes and shapeless cuts – which was exactly what it was supposed to do. The idea of the flagship store, which contributes to the design of the fashion through its architectural concept, not only presenting it but also complementing and emphasising it, can be traced back to Kawakubo, as can that of the guerrilla stores. These also caused a great stir: the shops only open for a year and, regardless of how well they do, are then closed again. ‘Strike and disappear’ is the idea behind the minimalist shops. Despite her rebellion against convention, she also collaborated with H&M, Lacoste and Levi's, for example, and designed a bag collection for Louis Vuitton.
In 1994, she launched her first perfume, simply titled ‘Comme des Garçons’, which was followed by a whole range of other fragrances. Mostly organised in series, these are usually dedicated to a specific theme and can therefore often be understood as concept fragrances, as fragrant art. To this end, Kawakubo has always worked with the best noses in the industry, such as Mark Buxton and Bertrand Duchaufour.