Rundholz Parfums - August/7th/2088

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It smells mysterious, is considered sacred, entire ceremonies are dedicated to incense in Japan, the art of perfumery began with it in the Orient, and for Lenka Rundholz, it marks the beginning of the story of her fragrance, a truly unique creation.

It was the intoxicating smell of the resin that inspired the designer. Do you know the aroma when the Greek priest walks through the rows of worshippers, swinging the smoking incense burner? Or when a tart scent fills the room during a traditional Indian Ayurveda treatment? Incense: so exotic and extraordinary that the two fashion designers Lenka and Carsten Rundholz chose it as the most important ingredient for their perfume. A fragrance that is as radical in its concept and composition as the fashion they have been designing since 1993. Clothing that does not follow trends, but a global attitude. A look that works just as well on the streets of Tokyo as it does in Antwerp or New York. A look that has conquered the female creative class almost silently – their customers include artists, actresses and women who make things happen and shape the scene. The idea for a perfume that is mysterious, multi-layered and tells of creativity and dreams, just like its wearers, was obvious, and the two designers had it seven years ago.

All that was needed was a trained nose, a visionary who knew all about meaning, dreams and fragrant things: Arturetto Landi. An Italian perfumer who translated the Rundholz images and scents into a complex perfume.