visionAIR, revolutionAIR, fougair
fougair raises its green fist in a revolutionary salute and transports you to open spaces beyond black and white, female and male, sex and unisex. Nothing is clear-cut, everything is allowed. Identity becomes fluid and a playground for self-confident interpretations. With a resinous, fresh explosion of colour, fougair sets the visionAIRe tone. The gender-neutral composition is given contour by clean accords of pink pepper. A sensual ménage-à-trois of patchouli, fir and Lorenox pulsates in the base notes.
(Sometimes all I need is) fougair that I breathe…
Freedom
Fern accord & bergamot & pure jungle essence.
Identity
Boxwood & artemisia & refined cypress.
Sex appeal
The heart of patchouli & fir balsam & Lorenox*.
*Fragrance accord of dry woody notes with nuances of ambergris and leather.
Background
J.F. Schwarzlose Berlin is once again setting new trends with fougair. In-house perfumer Véronique Nyberg has composed the ninth perfume since the brand's relaunch, transcending classic genre classifications. Inspired by its own fougère fragrance from 1950, its avant-garde formula refreshes with accents of naturalness and lightness. fougair is as clear as a morning on a green meadow and at the same time enveloped in a cocoon of lasting elegance. fougair – for urban free spirits.
Since its rebirth in 2012 as J.F. Schwarzlose Berlin, the perfume manufacturer has stood for fragrances that combine zeitgeist and timelessness in homage to its roots. fougair manifests inspirations from today's zeitgeist, composition and natural change. During the company's early days, Berlin piano maker Joachim Friedrich Schwarzlose was already heralding the era of perfumes that merely imitated floral odours. Shortly afterwards, a fragrance revolution swept across Europe:
thanks to innovative methods of extracting plant substances and creating new fragrance notes, perfumers were now able to compose aromatic accords into artistic bouquets of scents.
The history of modern perfume began – and one of the first established a new fragrance genre: fougère. Perfumer Veronique Nyberg radically reinterprets fougère: "I grew up in the south of France, surrounded by nature, nestled among scents and Mediterranean flowers such as lavender, daffodils, hawthorn and sweet clover.
My grandmother was a passionate herbalist and taught me everything I know about flowers. I remember walking through her garden full of wonders, picking herbs and flowers as the most important ingredients for my latest decorations. Today, you can always find a little glimpse of my childhood olfactory memories in my creations." (Veronique Nyberg)
With fougair, perfumer Veronique Nyberg revisits a classic theme invented by Paul Parquet in 1882 with ‘Fougère Royale’ and successfully adapted by J.F. Schwarzlose Söhne as early as 1950 with ‘fougère’. The radical reinterpretation breaks with convention:
Instead of the masculine scent profile typical of fougère fragrances, the innovative composition of fougair blurs the usual norms and allows the fragrance to become completely free, timeless and genderless. Because those who master the rules can interpret them a little more freely when the right opportunity arises ...
