Indults Isvaraya has been reformulated. It now has a lighter fragrance, with an opening reminiscent of a bouquet of flowers. Isvaraya is now more floral, while the ingredients remain unchanged. To emphasise this slight change, the colour has been changed to a light purple.
Isvaraya is a harmonious triptych of notes, a delicate balance between a radiant and playful aura. From the sweet scent of Indian plum to the enchanting beauty of jasmine sambac, underscored by the soft and sensual note of patchouli, a divine and complex bouquet emerges, rounding off the collection with a colourful twist.
Isvaraya is the Hindi word for ‘divine’. In India, patchouli is traditionally considered the favourite scent of Vishnu, the divine saviour of mankind and life, and the preserver of universal harmony. This legend gave rise to an olfactory allegory that combines the sensual intensity of patchouli with the fruity and friendly scent of Indian plum trees and jasmine blossoms.
Isvaraya is a fantasy image of a multifaceted India, culturally and ethnically, between the spiritual legends of Vishnu and the colourful fairy tales of Bollywood.
The perfumer Francis Kurkdjian
Francis Kurkdjian was not born in Grasse, nor does he come from a family of perfumers. However, he carries a passion for perfume deep in his heart.
As a child, he learned piano and dance, which taught him discipline. At 15, he decided to become a perfumer. At 25, he created his first perfume: ‘Le Mâle’ for Jean-Paul Gaultier. The fragrance became a global success. What followed was a mixture of imagination, listening, interest in other cultures and their differences. His secret: create trends, but never follow them. Francis Kurkdjian lived in New York for several years. He now lives in Paris and shares his creations – beauty and fashion – with the luxury world and his private clients as a contribution to the world of art. Francis Kurkdjian is a member of the Société Française des Parfumeurs.