Inspiration
The elegant silhouette of 724 stands out in the light of a clear sky that rises above the city. The urban landscape and the surrounding architecture have breathed their characteristics into the graphic aesthetic of this floral fragrance with musk. Luminous and sparkling, pleasant and intoxicating, 724 invites you to live to the rhythm of the city. The top note is a fresh urban accord, the sensation of a clean and energising freshness, like that emanating from New York's early morning laundries. It is composed of Italian bergamot and aldehydes with their refined, slightly metallic and effervescent facets. At the heart of this particularly vertical architecture is an airy aura conveyed by a floral bouquet of sweet pea and lilac, structured by jasmine absolute from Egypt. As a base note, an enveloping and calming feeling takes over with the help of an accord of sandalwood and white musk.
‘In the big cities, there is something that attracts us, electrifies us and makes us grow. I have transformed this communicative energy, this pulsating life into a perfume.’ - Francis Kurkdjian
