Your hand reaches for the object, your arm turns with choreographic precision, and now it's in front of you. You press and hear a soft click, signalling that the process was successful, and the image appears: there you are! Two modern rituals are combined here: the movement of perfuming and that of the selfie. Bottle or smartphone, both are equally focused on you.
By dedicating a fragrance to this photographic frenzy, Olfactive Studio has embraced this self-portrait 2.0 and appropriated the universal egoistic desire to leave a trace, whether fragrant or visual. The mirror on the bottle reflects only one image: yours.
There is a similarity between the two movements. Perfuming yourself or photographing yourself stems from the same motives: to make your presence in the world more real and tangible. The social media on which your image is shared are merely an extension of what your perfume, your scent, seeks to achieve. The accords and notes also have a viral form – as molecules emanating from your aura.
When a perfume calls itself a “selfie”, it wants to have an effect on a community, even if it is only an imaginary group, so that it will not be forgotten. It undoubtedly attracts attention. Is this a narcissistic, self-centred phenomenon? More like a social statement. The starting point for an interpersonal game. A fragrance is the first thing that distinguishes you from others and announces your presence. It reveals your personality. If you were alone in the world, would you choose the same fragrance? Your fragrance presents and represents you; it reveals your mood and shares valuable information about your true inner self. You control your visibility with precision: a splash here, a click there...
A voluminous fragrance with innovative top notes. It captures the moment and celebrates the instant. A playful perfume that can blow you away and holds a secret. It showcases its many facets and is confident in its effect. It conveys a sense of devotion and the urge to reinvent yourself while indulging in passion. It does not strive for perfection, but wants to take on a strong, self-confident, adaptable, intelligent and sociable identity. Smile! You are wearing perfume!
Enchanting and captivating, ‘Selfie’ is the fragrance of the grand entrance; the spectacle of a constantly new surprise. The fragrance has character thanks to its animalistic accords reminiscent of suede (styrax resin) and chypre notes. With comforting notes of maple syrup, bright spices, resins, sandalwood and tonka bean, ‘Selfie’ is in a class of its own.
Selfie or extreme personalisation!
Olfactive Studio decided not to present an inspiring photo as it usually does, because the inspiration for ‘Selfie’ is you! The mirror on the packaging reflects your image... Mirror, mirror on the wall, am I the fairest of them all?
